• Victoria Gin
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  • Sogo Active
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  • Sogo Active

    Sogo Active is a web program sponsored by Coca-Cola and ParticipACTION to network youth with local host organizations and get involved with group sports and activities. The site communicates to two audiences. The bold graffiti-style graphics and illustrations by Christopher Lee reflect a playful attitude youth can relate to. The site for the host organizations uses the same colour palette reversed on black for a more adult audience. Successful participants on both sites are selected by Coca-Cola to become Torchbearers in the Vancouver 2010 Olympic Torch Relay.

    Role: Web design and layout production  |  Produced at Henderson Bas