Sogo Active is a web program sponsored by Coca-Cola and ParticipACTION to network youth with local host organizations and get involved with group sports and activities. The site communicates to two audiences. The bold graffiti-style graphics and illustrations by Christopher Lee reflect a playful attitude youth can relate to. The site for the host organizations uses the same colour palette reversed on black for a more adult audience. Successful participants on both sites are selected by Coca-Cola to become Torchbearers in the Vancouver 2010 Olympic Torch Relay.
Role: Web design and layout production | Produced at Henderson Bas