When it comes to buying your first home, everyone’s story is unique. This is an insight we tapped into to create a series of YouTube spots for RBC. “The Mortgage” is a cinematic story about a couple’s first home-buying experience, told three different ways through the lens of typical movie trailers – Romantic Comedy, Drama and Horror. The campaign involved the creation of 2-minute YouTube trailers that were strategically annotated to drive to RBC mortgage specialists and related links on rbc.com. As part of the campaign, we also created 30-second pre-roll, movie poster print ads and online banners.
Role: Art direction and design | Produced at Entrinsic