Digital
  • Victoria Gin
  • RBC: The Mortgage
  • Entrinsic Holiday Card
  • Hot As You Know What
  • Mythic Creatures
  • Harry Potter: The Exhibition
  • Canadian Opera Company
  • Sogo Active
  • Tim Hortons: Every Cup Tells A Story
  • Print
  • Hope Rising! Concert
  • Business for the Arts
  • Babies & Brides
  • DesignThinkers 2006
  • Misc
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  • Mythic Creatures

    The challenge for promoting this Ontario Science Centre exhibition was bringing out the science from something as unnatural as creatures of fantasy. We decided to let our imaginations run wild — imagination is, after all, the basis for most of mankind’s scientific theories. We developed an engaging campaign speaking to the power of imagination, contrasting media of the medieval time with 3d representations of today.

    Role: Concept, art direction, photo-illustration, design  |  Produced at Naked Creative

    Select a Project:   Microsite   |   Homepage Takeover   |   Out-of-Home

    Microsite

    Designed and written to resemble an explorer’s logbook, the exhibition microsite was full of hand-written notes, creature ephemera and drawings coming to life. The site housed our social media and public engagement initiatives as well as famous historical footage from around the world to ignite the public’s imagination.

    Homepage Takeover

    For the first weeks of the exhibition we implemented a full-screen flash video takeover for the OSC homepage. A dragon’s fire breath burns away the ad to reveal the site’s content underneath.

    Out-of-Home

    Using a combination of 3d artwork, existing exhibition imagery and custom ink illustrations, these creatures from myth and legend were made to come to life out of the billboards and into our world.