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  • Hot As You Know What

    To promote the new Kraft Habanero Heat Shredded Cheese online, we created a dark yet playful parallax scrolling site into the depths of the Devil’s lair. Users were invited to sell their friends’ souls (on Facebook – the ultimate soul-sucking machine) for a chance to go straight to Hell… Hell, Grand Cayman that is.

    Role: Art direction and design  |  Produced at DraftFCB Toronto