The Globe and Mail is Canada’s largest circulation national newspaper with a weekly readership of approximately one million. Known for its connection to the influential and affluent, The Globe offers an intelligent and balanced view in all their print and digital products.
Globe Life Facebook Application
This Facebook application concept personalizes the content of Globe Life. Readers set goals in any of the Globe Life pillars they are interested in (travel, food, fitness, etc) and use tagged articles to get inspired, while tracking their progress. Facebook was the perfect platform for this app which encourages daily participation and sharing.
Role: Concept and art direction | Produced at Naked Creative
Globe Campus
Online advertising for The Globe’s program dedicated to undergraduate education was split into creative targeting students and parents separately. Expanding rich media ads were designed to get both audiences engaged with the site for a chance to win.
Role: Art direction, design and illustration | Produced at Naked Creative
Globe Politics
The Globe’s new e-newsletter and app is geared towards political junkies who keep a close eye on local, national and world politics throughout the day. Globe and Mail political cartoonist Anthony Jenkins was commissioned for this illustration of a few political figure genies summoned from a BlackBerry.
Role: Concept, art direction and design | Produced at Naked Creative
