DesignThinkers is Canada’s premier graphic design conference presented by the Association of Registered Graphic Designers of Ontario. Promotional materials revolved around the individual’s ability to engage in visual dialogue, as in street art and poster hoardings. Posters were designed in the style of each conference speaker, and used in ads, invitations, programs, signage and merchandise. The concept was expanded with the DesignThinkers Wall on-site, where attendees were encouraged to scribble their responses to presentations, draw pictures and mount speaker posters.

Role: Design and production  |  Produced at Karacters Design Group  |  Awards: