Toronto-based portrait photographer Sherrie Kuehlein needed a fresh and elegant identity that reflected her personality and photography subjects without being too literal or illustrative. The solution was to go with an open-countered typeface with a whimsical customized ampersand and a cheerful two-color palette of cyan and silver. Loose flowing lines and natural textures were introduced in all promotional materials, creating a unified and friendly presence for her business.
Role: Concept, art direction and design
