• Victoria Gin
  • RBC: The Mortgage
  • Entrinsic Holiday Card
  • Hot As You Know What
  • Mythic Creatures
  • Harry Potter: The Exhibition
  • Canadian Opera Company
  • Sogo Active
  • Tim Hortons: Every Cup Tells A Story
  • Print
  • Hope Rising! Concert
  • Business for the Arts
  • Babies & Brides
  • DesignThinkers 2006
  • Misc
  • Personal Photography
  • Babies & Brides

    Toronto-based portrait photographer Sherrie Kuehlein needed a fresh and elegant identity that reflected her personality and photography subjects without being too literal or illustrative. The solution was to go with an open-countered typeface with a whimsical customized ampersand and a cheerful two-color palette of cyan and silver. Loose flowing lines and natural textures were introduced in all promotional materials, creating a unified and friendly presence for her business.

    Role: Concept, art direction and design